How to increase revenue with 360 degree customer advocacy
Customers aren't scary. They're your livelihood. Learn to work with them properly and you'll see real boosts to your bottom line.
How to turn your B2B customers into advocatesSeptember 2016
Customer advocacy is one of the hottest trends in B2B marketing. How are marketers promoting and measuring something as transient as individual dialogue and referral?
Guest blog:March 2016
Really getting to know your customers
We discuss the four-point guide from Famous4 to better understand the customer journey. we look at the emerging trend for ‘cognitive commerce’ where there’s far more science to really knowing who the customer is.
Five ways to harness customer advocates to build your businessAugust 2015
Read our five steps on how to nurture customer advocates and drive a stronger, customer-led brand and more profitable business growth:
The Viral Virus
Whether it’s likes, follows, shares or views, it’s clear we are a world obsessed with popularity. In a world obsessed with popularity, is viral video the best route for B2B brands – and what does it take to get there?
How to measure successMay 2014
While customer loyalty programmes are commonplace, evidence indicates that not all schemes are delivering.
MIND CONTROL: Buyer psychologySeptember 2013
Persuasion is a powerful thing, made all the more powerful if you understand the science behind it.
The Missing Link Between sales & marketingAugust 2013
Read our take on customer advocacy for sales enablement with client, e-know.net.
10 tips for infectious viral contentMarch 2012
Learn how to create content that spreads like wildfire with our tips and tricks from online marketing experts.
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