The Brief approached Famous 4 to create a Customer Advocacy programme to drive market awareness, business development and sales. Within an emphasis on its online presence, the company wished to create Customer Advocacy content that would bring its brand to life and form the foundation for its website. The campaign had to nurture the company's relationship with strategic customers in key vertical markets, including legal and professional services.

The Results

  • A campaign return on investment of 240%. The company gained new clients in the legal and financial services sectors
  • Multimedia campaign provided credible, customer-led content as the basis for’s new website & YouTube channel
  • Video content seeded via social media to reach target customers, prospects and technology partners
  • From a standing start, the customer-led video content has attracted in excess of 3,000 views for Every Cloud Has A Silver Lining: The Future of IT for SMBs
  • Customer-led video content fully integrated into lead generation campaigns
  • Partnered with Microsoft to produce thought leadership video 'Every Cloud has a silver lining' that formed the centrepiece on an issues-based social media campaign

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