The Brief

Nuance asked Famous4 to nurture customer advocates in the financial services, telecommunications and utility sectors. The company set out to position itself as a customer-focused leader within those key markets. As part of this, Famous 4 was asked to develop thought leadership content featuring customer advocates such as ‘Great Customer Expectations: the Evolution of Customer Experience’ to reach decision-makers in those sectors.

The Results

  • Customer advocates from Barclays’ Wealth and Investment business and Talk Talk featured in online content and offline placements
  • The programme created multiple touch points for the sales team to drive new business with customers and prospects
  • Over 190 sales and marketing placements with customer advocates in Financial Services and Telecoms sectors generated highly targeted leads
  • Video and social media content featuring customer advocates positioned Nuance as a thought leader within target sectors
  • Created a higher level of lead conversation with more senior decision-makers

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