Nuance asked Famous4 to nurture customer advocates in the financial services, telecommunications and utility sectors. The company set out to position itself as a customer-focused leader within those key markets. As part of this, Famous 4 was asked to develop thought leadership content featuring customer advocates such as ‘Great Customer Expectations: the Evolution of Customer Experience’ to reach decision-makers in those sectors.
Customer advocates from Barclays’ Wealth and Investment business and Talk Talk featured in online content and offline placements
The programme created multiple touch points for the sales team to drive new business with customers and prospects
Over 190 sales and marketing placements with customer advocates in Financial Services and Telecoms sectors generated highly targeted leads
Video and social media content featuring customer advocates positioned Nuance as a thought leader within target sectors
Created a higher level of lead conversation with more senior decision-makers
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