Famous for: Customer Advocacy - with a specialism in the technology, media & telecoms (TMT) sectors. Daniel is a speaker and fundraiser for the Children’s Society charity and has started competing in triathlons.
Track Record: Daniel has over 20 years experience as a business-to-business and business-to-consumer communication specialist, building brands and market share for companies. He is passionate about nurturing customers as advocates for the mutual benefit of clients and their customers.
Daniel is an innovator in creating engaging customer-led content and integrating it into sales and marketing. He works with leading CRM vendors on tracking customer advocates and customer content for lead generation and sales. Daniel has worked with leading global brands from Apple, Nuance, ShoreTel, Microsoft, Fujitsu, NEC and Virgin Media Business and is a regular contributor in the media on customer advocacy and content marketing.
Before founding Famous4 Customer Advocacy, he spent five years driving creative thought leadership campaigns to build the reputation for global communication networking company, Avaya. During that time he was known for integrating internal and external communication including government affairs and advertising in the UK as well as responsibility for public relations in Europe, the Middle East and Africa. In addition, he created Avaya's corporate affairs strategy for convergence and the environment, including its flexible working strategy ahead of the Government's Department for Business, Enterprise and Regulatory Reform (formerly DTI Employment) legislation in 2003.
Also, he was Avaya's representative on Interforum, the public and private sector non-profit think tank that helps UK businesses benefit from IT. Daniel was part of a team which created Work Wise UK. This 5 year campaign has lobbied to make the UK the most progressive economy in the world by encouraging the adoption of smarter working practices to both employers and employees.
Prior to Avaya, Daniel was European PR manager at ICL where he built its international profile ahead of what was scheduled to be the largest tech flotation in 2000. Following cancellation of the flotation, he led the corporate communication strategy for the rebranding of ICL to Fujitsu Services. In 2001, he was part of the ICL corporate communication team that won the Computing PR Campaign of the Year award.
Daniel started his career in high-tech communication consultancy where he advised clients - large and small - on the development of integrated communication campaigns spanning media and analyst relations to direct and channel marketing for clients such as Apple, NEC, Netscape, Compuware and Sybase.
Famous for: Social media and analyst relations consultancy. Outside work, Hannah is a keen runner, volunteer tai chi instructor, and fan of all things sci fi.
Track Record: Hannah has more than five years’ experience in helping companies successfully use social media technologies. In addition, she has more than 15 years’ experience in business-to-business (B2B) influencer communications across multiple sectors and geographies – including Analyst and Public Relations and eight years as an industry analyst.
As a social media strategist and consultant, Hannah brings experience in helping clients with a range of social media initiatives: from strategy development and implementation; through to policy and the development of guidelines; insight monitoring and analysis; platform review and optimisation; to training. Hannah has worked with a wide range of organisations including: Barclays; Body Shop; Cable & Wireless; Deloitte; the Met Office; SAB Miller; Sainsburys; Shell; Sodexo, Teleperformance; and Xstrata Copper.
Before becoming a consultant, Hannah spent more than five years driving the EMEA (Europe, Middle East and Africa) analyst relations programme for Avaya, Inc., building its brand and reputation from start-up to major market player with key European analysts.
Prior to Avaya, Hannah headed up analyst relations for Lucent Technologies in Europe, where she shaped Lucent's AR activities into a proactive, cross-company programme from a business-unit focused, reactive structure. During this time, she achieved a very positive shift in industry analyst perceptions of the European AR programme, moving it from last to first place according to independent industry rankings.
Hannah began her career as an industry analyst, initially for Datapro (now part of Gartner) covering European server technologies and cross-sector custom research programmes, and then as a senior analyst for the Yankee Group Europe, where she was the company's European expert on e-commerce, outsourcing, and customer care and billing, and a regular public speaker at industry events.
Famous for: Integrated communication and customer advocacy campaigns, specifically in the technology industry. Outside work, Deborah is a dab hand at baking and cake decorating, when she's not tied up with her three young children.
Track Record: Deborah is a seasoned communications professional with over 15 years of in-house and agency experience. She has managed a range of customer advocacy programmes with on and offline activity to drive awareness and sales for clients including ShoreTel, Nuance and e-know.net.
Deborah has held senior positions at several PR agencies. She worked at Firefly Communications for eight years delivering strategic consultancy, media relations, customer advocacy, crisis communications, analyst relations, copy writing, event management and speaker services to her clients and retained many of them for more than four years. Also, Deborah has worked at Bite Communications, Three Monkeys Communications and Blanc and Otus.
She spent two years working as PR Manager for Intellect, the trade association for the UK technology industry. Intellect has over 800 member companies ranging from multinational corporations to SMEs.
Deborah has provided communication consultancy to a wide range of technology–related organisations, from urging the government to invest in high speed broadband networks for the Broadband Stakeholder Group to promoting Avaya’s sponsorship of the World Cup.
Famous for: Video production - including educating the nation on climate change!
Track Record: Keri is an award-winning producer with over 200 films under her belt. One of her highlights was that she was asked to teach the nation about Greenhouse gases for DEFRA (Department of the Environment, Food & Rural Affairs).
Keri has worked extensively across Famous4’s customer advocacy programmes. She brings her production expertise to the fore, resulting in the best images and production values that go hand in hand with customers’ words to convey compelling stories.
She worked as a senior producer at Central Office of Communications (COI) for six years delivering public information films from commercials, documentary, corporate and even produced the first ever soap opera for mobile phones. Keri makes engaging films that make a difference, and cause a response – whatever the budget.
She is highly creative with a large Directors, Writers and Crew contact list ready to call upon.
She has not only produced moving image, during her time in Ad agencies DMB&B, McCann & Quiet Storm she also produced Radio, Print, Events and Photography.
Keri is an IPA & APA Accredited Producer
Outside work her twins are keeping her busy!
Famous for: Advertising and direct marketing - with specialism in technology, business-to-business and business-to-consumer marketing.
Track Record: Iain has over 20 years of creating effective communication for a wide range of organisations. With a particular focus on technology and telecoms companies, he has been responsible for managing and directing the creative output of numerous advertising, web, direct marketing and customer advocacy campaigns on a global, pan-European and UK-wide basis.
Previously, Iain was Creative Group Head for Banner, Europe's largest business-to-business marketing consultancy working on some of the world's leading brands, including Cisco, HP, Nokia and Sony.
He is driven by finding innovative solutions to help clients compete in business more effectively. Part of this interest in innovation saw Iain co-found Adlibbed Ltd to develop print on-demand solutions (POD) for self-publishing writers. At the time an emerging sector, Adlibbed helped establish POD as a viable approach to publishing, selling in 30 countries worldwide. In addition, Iain has previously been Managing Editor for a UK corporate publishing company which was the fourth largest business-to-business corporate publisher in the UK, according to a BPA report.
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